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Kelly was interviewed on the latest episode of From Stuck to Unstoppable with Jenn from LearnSavvy.

 

It can be overwhelming for many business owners to deal not only with creating a marketing strategy, but also determining what technology to use, how to design a look, and tie everything together.

Kelly and the team at Ekcetera excel in doing just that. Listen as she and Jenn talk about how to stop being overwhelmed and make everything line up.

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Getting started with marketing can be one of the most difficult things to do when trying to grow your business. If you’re stuck, there are some simple ways you can overcome paralysis and devise a plan that will work for your business.

Video Transcript

The biggest key to success with your marketing is consistency. Whatever it is that you choose to do, choose one thing and stick with it.

Hi.

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webinarally_sidebarOne of the most effective ways to gain new audiences for your business, or introduce people to offerings you have is by hosting a webinar.

There aren’t a whole lot of options for webinars

If you’ve ever looked into the tools available to host a webinar, they range from free (and unreliable) to majorly expensive and loaded with so many features you’ll never use them.

What that means is a clunky system that screams you didn’t pay for it,

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If there’s one thing I’ve learned about marketing your business online, it’s that it’s important to have a consistent look and message online, no matter where people find you.

I wish I had a penny for every time a busy entrepreneur like yourself comes to me because they have bits and pieces of a whole scattered around online. I even feel that way about my own stuff most of the time!

I want to share a secret: The solution to cleaning your business up online isn’t always as difficult as it may seem.

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SMAuto-FBOne supposed reason NOT to be on social media often stems from the fear of the time suck.

I waste so much time on Facebook. I can’t use it for my business or I’ll never get anything done.

I hear you. It can be a black hole. You log in just to post an update and an hour later, you find yourself watching a cat video after you’ve been on a link clicking spree visiting the latest celebrity gossip site,

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Today, I started a new series in my Stylish & Smart Newsletter called Reader Q&A. I’ll send video responses to readers’ questions about their design, technology, or marketing. I’m so excited to present our first episode.

In this first episode, I’ll answer Theresa Ceniccola‘s question about BackupBuddy – my favorite backup plugin for WordPress.

Take a look at the video.

Would you like your question answered in an upcoming episode?

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HowMuchSpendFB-linkWhen you know you need a website, there are an overwhelming number of routes to go. It can be hard to know how much to spend to get the job done. Prices range from free (not really – see below) to tens of thousands of dollars. (Unless you’re a giant corporation needing a super-special ninja-style presto change-o site – yes, that’s a technical term – then it’ll cost hundreds of thousands.)

So how do you know how much to spend?

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Every year, Facebook holds a gathering of web developers, marketers, and others to show how things work and inform them of what’s new and upcoming. They never fail to offer some extremely valuable information for those trying to demystify the social platform. This year was no exception.

F8 2015 was all about answering some of the greatest Facebook mysteries and discussing the future of the newsfeed. Arguably, one of the best pieces of information was a plain English explanation of how the newsfeed algorithm works.

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