Kelly was interviewed on the latest episode of From Stuck to Unstoppable with Jenn from LearnSavvy.

 

It can be overwhelming for many business owners to deal not only with creating a marketing strategy, but also determining what technology to use, how to design a look, and tie everything together.

Kelly and the team at Ekcetera excel in doing just that. Listen as she and Jenn talk about how to stop being overwhelmed and make everything line up.

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Getting started with marketing can be one of the most difficult things to do when trying to grow your business. If you’re stuck, there are some simple ways you can overcome paralysis and devise a plan that will work for your business.

Video Transcript

The biggest key to success with your marketing is consistency. Whatever it is that you choose to do, choose one thing and stick with it.

Hi.

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If there’s one thing I’ve learned about marketing your business online, it’s that it’s important to have a consistent look and message online, no matter where people find you.

I wish I had a penny for every time a busy entrepreneur like yourself comes to me because they have bits and pieces of a whole scattered around online. I even feel that way about my own stuff most of the time!

I want to share a secret: The solution to cleaning your business up online isn’t always as difficult as it may seem.

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Owning a business takes courage. Even more so in 2015. All of the technology available has made the world shift online to not only buy and sell products, but to build relationships over bytes of data. It’s fascinating.

Never in my wildest dreams did I imagine I’d be spending my days with my husband, at home, working from our virtual offices, making connections and relationships with people all over the world. That’s what Entrepreneurship looks like for me in the 21st century.

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giftguideThe Holiday shopping season is upon us again. Each year, I get more and more overwhelmed with gift buying. Sometimes, I want to skip gifts altogether. (Who needs yet another trendy kitchen gadget?) But, the anti-Scrooge in me says to pause and give thoughtfully. Instead of grabbing deals left and right because they’re inexpensive and convenient, I try to put thought into what I gift and make sure the receiver will truly find it useful.

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You’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated.

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homepage checklistI’ve been reviewing a lot of websites lately. Whatever industry your business is in, there are some common things that every website should contain in order to be effective in converting visitors into customers. Does your website contain each of the items on this 5 point checklist? If not, you could be leaving some serious money on the table because people just aren’t enticed to further engage with you and your business.

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I’ve had several requests for an example of the social media planning calendar I use. Some call this a social media editorial calendar. Because I love to see people get excited about planning their social media, I’m going to give you a copy of my template for free! It’s a Microsoft Excel document (.xls). If you aren’t able to open it, please post a comment at the end of the article and I’ll help you out!

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