Kelly was interviewed on the latest episode of From Stuck to Unstoppable with Jenn from LearnSavvy.

 

It can be overwhelming for many business owners to deal not only with creating a marketing strategy, but also determining what technology to use, how to design a look, and tie everything together.

Kelly and the team at Ekcetera excel in doing just that. Listen as she and Jenn talk about how to stop being overwhelmed and make everything line up.

Read More


SMAuto-FBOne supposed reason NOT to be on social media often stems from the fear of the time suck.

I waste so much time on Facebook. I can’t use it for my business or I’ll never get anything done.

I hear you. It can be a black hole. You log in just to post an update and an hour later, you find yourself watching a cat video after you’ve been on a link clicking spree visiting the latest celebrity gossip site,

Read More


Every year, Facebook holds a gathering of web developers, marketers, and others to show how things work and inform them of what’s new and upcoming. They never fail to offer some extremely valuable information for those trying to demystify the social platform. This year was no exception.

F8 2015 was all about answering some of the greatest Facebook mysteries and discussing the future of the newsfeed. Arguably, one of the best pieces of information was a plain English explanation of how the newsfeed algorithm works.

Read More


If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981.

How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera.

Not only is it good for search engine rankings (SEO) to include the name of your business in the URL, but it also makes it much easier to print your URL on your company stationery and make everything look clean and consistent.

Read More


Everyone’s raving about Pinterest, Google+ and the next best social network that we’ve never heard of. With so much buzz out there and every expert under the sun proclaiming the best social networking sites for businesses, it’s nearly impossible to know what to do. It’s important to remember that the best social networking site for businesses vary and what works for one business, may not work for another. I believe that it’s important to choose what works for you and your business.

Read More


Should I outsource social media?“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why.

The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services,

Read More


Facebook's Timeline Cover ImageFacebook’s newly launched Timeline for Pages caught most everyone off-guard. News had been traveling that Timeline for Pages was coming, and it was expected to be announced at the Facebook Marketing Conference (fMC) held in New York on February 29. Much to most of the world’s surprise, we woke up Februray 29 to Timeline already released an available to preview on our Pages. AHH!

You’re probably hearing all of the buzz about Timeline for Pages,

Read More


For this week’s post, I decided to give you a little tour around Facebook’s new Timeline feature. I’ve heard a lot of comments about Timeline, both good and bad. Personally, I think it’s a fabulous update – one that we won’t really see the true value in for several years to come. Just think about when your grandkids and great grandkids can look back at your timeline and learn all about your life! The Timeline is such an easy way to create an online scrapbook of sorts to archive memories quickly and without hassle.

Read More


I’ve had several requests for an example of the social media planning calendar I use. Some call this a social media editorial calendar. Because I love to see people get excited about planning their social media, I’m going to give you a copy of my template for free! It’s a Microsoft Excel document (.xls). If you aren’t able to open it, please post a comment at the end of the article and I’ll help you out!

Read More


You’ve been trying to boost business with a Facebook Page, but you haven’t seen results. I’ve got some bad news for ya: Facebook’s grouping of related content may end up hiding some of your posts. Combine that with general anxiety about social media, a touch of cynicism because you aren’t quite convinced this Social Media thing is here to stay, and you’ve got some stale-as-a-saltine pages that are in need of a little TLC.

Read More