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Are You Accidentally Encouraging People To Leave Your Site?
Did you know your website may be acting more like a boomerang and less like a strong magnet, attracting customers to your business? Imagine someone coming to your site and seeing a wonderful post you’ve written on your top 10 favorite resources for your industry. Each item contains a link to the site. Or, maybe you have all your social media icons running across the top of the page with huge arrows pointing to them. People are sure to notice and check you out on Facebook or Twitter, right? While it’s marginally helpful to your SEO to reference popular sites … Read More
Are You Taking Advantage Of Your Facebook Page Username?
If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981. How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera. Not only is it good for search engine rankings (SEO) to include the name of your business in the URL, but it also makes it much easier to print your URL on your company stationery and make everything look clean and consistent. If you don’t already have a custom URL set for your page, I’ll show … Read More
What are the Best Social Networking Sites for Businesses?
Everyone’s raving about Pinterest, Google+ and the next best social network that we’ve never heard of. With so much buzz out there and every expert under the sun proclaiming the best social networking sites for businesses, it’s nearly impossible to know what to do. It’s important to remember that the best social networking site for businesses vary and what works for one business, may not work for another. I believe that it’s important to choose what works for you and your business. Some may tell you that you have to be on Facebook, and they may be right…for some. It’s … Read More
Who Your Logo is Really For
Have you created an official logo for your business? If so, yay, great for you! If not, it’s time to seriously think about one. I’ll be completely honest with you – I’m not a fan of DIY logos. So many people pay too little attention to their logos and try to get one the cheapest way possible. If your business is new and you don’t have the cash, I can understand being budget-conscious and taking some shortcuts, but really consider the importance of a logo and where its priority ranks next to the rest of your expenses. Lots of business … Read More
A Super-Duper Easy Google Analytics Guide
No One Ever Said Reading Google Analytics Was Easy! How the heck do I read the results? How do I apply this information to my business? Maybe you’re like other business owners and know about this great tool, but have no idea how to interpret the information you receive, or find it overwhelming and confusing. Well, today is your lucky day, because I’m going to try to make it as easy as possible for you to get some use out of Google Analytics and discover the goldmine it is to your online marketing. But, before we can learn how to … Read More
One Easy Thing You Can Do to Improve SEO
There’s so much talk about SEO (Search Engine Optimization) going around, it’s impossible to keep up. Chances are, if you’re a busy entrepreneur or small business owner, you have no time to waste learning the SEO tricks of the moment. You just want to improve SEO so your site has better search results, right? When I was learning SEO, there was one thing I learned to improve SEO that made it instantly click for me. Are you ready to learn it too? I promise, once you see how simple it is to make some very basic changes to your pages, … Read More
How to Work With a Designer
You’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated. To achieve the best results in your marketing, a relationship with a creative professional should be collaborative. It’s amazing how much better the … Read More
Should You Outsource Social Media?
“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why. The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services, doesn’t mean those are the only options out there. There are … Read More
Top 7 Frequently Asked Questions about Facebook Timeline for Pages
Facebook’s newly launched Timeline for Pages caught most everyone off-guard. News had been traveling that Timeline for Pages was coming, and it was expected to be announced at the Facebook Marketing Conference (fMC) held in New York on February 29. Much to most of the world’s surprise, we woke up Februray 29 to Timeline already released an available to preview on our Pages. AHH! You’re probably hearing all of the buzz about Timeline for Pages, but aren’t quite sure how to sort it all out. Don’t worry, I’m going to help you figure out how this major change impacts your … Read More
Why Chris Brogan Told Me To Make My Website Mobile
Update: May 30, 2012. Since this post was originally written, I’ve completely redesigned this site to a Responsive Design. Responsive is a new design method that dynamically resizes the webpage to adapt to the device it’s being viewed on. This is something that must be created by a web professional, so for a quick and simple solution, I still recommend WP Touch. A couple of weeks ago, I was listening to a webinar featuring Chris Brogan. Among other hot topics in business marketing, he spoke about the importance of making your website mobile. Not only did he talk about the … Read More
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