How to Work With a Designer

You’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated. To achieve the best results in your marketing, a relationship with a creative professional should be collaborative. It’s amazing how much better the […] Read More

Should You Outsource Social Media?

“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions:┬áIt depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why. The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services, doesn’t mean those are the only options out there. There are […] Read More

Top 7 Frequently Asked Questions about Facebook Timeline for Pages

Facebook’s newly launched Timeline for Pages caught most everyone off-guard. News had been traveling that Timeline for Pages was coming, and it was expected to be announced at the Facebook Marketing Conference (fMC) held in New York on February 29. Much to most of the world’s surprise, we woke up Februray 29 to Timeline already released an available to preview on our Pages. AHH! You’re probably hearing all of the buzz about Timeline for Pages, but aren’t quite sure how to sort it all out. Don’t worry, I’m going to help you figure out how this major change impacts your […] Read More

Why Chris Brogan Told Me To Make My Website Mobile

Update: May 30, 2012. Since this post was originally written, I’ve completely redesigned this site to a Responsive Design. Responsive is a new design method that dynamically resizes the webpage to adapt to the device it’s being viewed on. This is something that must be created by a web professional, so for a quick and simple solution, I still recommend WP Touch. A couple of weeks ago, I was listening to a webinar featuring Chris Brogan. Among other hot topics in business marketing, he spoke about the importance of making your website mobile. Not only did he talk about the […] Read More

Homepage 5 Point Checklist

I’ve been reviewing a lot of websites lately. Whatever industry your business is in, there are some common things that every website should contain in order to be effective in converting visitors into customers. Does your website contain each of the items on this 5 point checklist? If not, you could be leaving some serious money on the table because people just aren’t enticed to further engage with you and your business. Let’s face it, we’ve surpassed the point in time when a business website is optional. Given that this is such an important tool for your company, shouldn’t you […] Read More

Five Essential Website & Blog Maintenance Tasks

There’s a mentality among some website owners that you can Set it and Forget It (a la Ron Popeil). I ask clients on my website project questionnaire what level of updates and maintenance they expect to do on their site and the overwhelming majority answer something to the effect of – “very little” or “never”. That’s no good. Websites are a little like cars in that they need maintenance and upkeep. Here are 5 essential website maintenance things you must do to keep your site working well and prevent future break-downs. Keep in mind that each of these items could […] Read More

A Tour of the New Facebook Timeline Feature

For this week’s post, I decided to give you a little tour around Facebook’s new Timeline feature. I’ve heard a lot of comments about Timeline, both good and bad. Personally, I think it’s a fabulous update – one that we won’t really see the true value in for several years to come. Just think about when your grandkids and great grandkids can look back at your timeline and learn all about your life! The Timeline is such an easy way to create an online scrapbook of sorts to archive memories quickly and without hassle. Why not give it a shot? […] Read More

The RIGHT Way to Back Up Your WordPress Site

You’re excited. You’ve spent hours tweaking and editing your site and it’s ready to launch. You may have paid a designer or developer hundreds or even thousands to create the perfect website to represent your company. If you paid someone else, they probably spent very little, if any, time telling you what to do for good housekeeping after the sites goes live. It’s strange to me, but I see that many web companies fail to provide their customers with proper instruction on how to care for their site after the project is completed. Suddenly, one day you get a call […] Read More

How Much of My Business Website Can I Do Myself?

You own your own business; you’re fearless. There’s a world of success and wealth in your future. You can accomplish anything; you should be able to make your own website, right? How much of my business website can I do myself? Ah…the million dollar question. I get asked this question so often, it makes my head spin. Like the answer to so many things people ask me, the answer is it depends. It depends on your answers to a few questions… How much time do you have and what is your time worth? How much do you know about website […] Read More

Social Media Planning Calendar Template | Social Media Editorial Calendar

I’ve had several requests for an example of the social media planning calendar I use. Some call this a social media editorial calendar. Because I love to see people get excited about planning their social media, I’m going to give you a copy of my template for free! It’s a Microsoft Excel document (.xls). If you aren’t able to open it, please post a comment at the end of the article and I’ll help you out! To receive your copy of this template, all I ask is that you enter your name and email in the form below and I’ll […] Read More