How to Work With a Designer

Mar232012
You’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated. To achieve the best results in your marketing, a relationship with a creative professional should be collaborative. It’s amazing how much better the […] Read More

Homepage 5 Point Checklist

Feb102012
I’ve been reviewing a lot of websites lately. Whatever industry your business is in, there are some common things that every website should contain in order to be effective in converting visitors into customers. Does your website contain each of the items on this 5 point checklist? If not, you could be leaving some serious money on the table because people just aren’t enticed to further engage with you and your business. Let’s face it, we’ve surpassed the point in time when a business website is optional. Given that this is such an important tool for your company, shouldn’t you […] Read More