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Who Your Logo is Really For
Have you created an official logo for your business? If so, yay, great for you! If not, it’s time to seriously think about one. I’ll be completely honest with you – I’m not a fan of DIY logos. So many people pay too little attention to their logos and try to get one the cheapest way possible. If your business is new and you don’t have the cash, I can understand being budget-conscious and taking some shortcuts, but really consider the importance of a logo and where its priority ranks next to the rest of your expenses. Lots of business … Read More
How to Work With a Designer
You’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated. To achieve the best results in your marketing, a relationship with a creative professional should be collaborative. It’s amazing how much better the … Read More
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