Are You Taking Advantage Of Your Facebook Page Username?

Aug092012
If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981. How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera. Not only is it good for search engine rankings (SEO) to include the name of your business in the URL, but it also makes it much easier to print your URL on your company stationery and make everything look clean and consistent.   If you don’t already have a custom URL set for your page, I’ll show […] Read More

A Tour of the New Facebook Timeline Feature

Jan302012
For this week’s post, I decided to give you a little tour around Facebook’s new Timeline feature. I’ve heard a lot of comments about Timeline, both good and bad. Personally, I think it’s a fabulous update – one that we won’t really see the true value in for several years to come. Just think about when your grandkids and great grandkids can look back at your timeline and learn all about your life! The Timeline is such an easy way to create an online scrapbook of sorts to archive memories quickly and without hassle. Why not give it a shot? […] Read More

8 Mistakes You’re Making With Your Facebook Business Page

Dec092011
You’ve been trying to boost business with a Facebook Page, but you haven’t seen results. I’ve got some bad news for ya: Facebook’s grouping of related content may end up hiding some of your posts. Combine that with general anxiety about social media, a touch of cynicism because you aren’t quite convinced this Social Media thing is here to stay, and you’ve got some stale-as-a-saltine pages that are in need of a little TLC. I’m sorry to say I’ve seen way too many small business owners make the same mistakes over and over. They just need some design pizzazz and some strategy to give […] Read More