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What are the Best Social Networking Sites for Businesses?
Everyone’s raving about Pinterest, Google+ and the next best social network that we’ve never heard of. With so much buzz out there and every expert under the sun proclaiming the best social networking sites for businesses, it’s nearly impossible to know what to do. It’s important to remember that the best social networking site for businesses vary and what works for one business, may not work for another. I believe that it’s important to choose what works for you and your business. Some may tell you that you have to be on Facebook, and they may be right…for some. It’s … Read More
A Super-Duper Easy Google Analytics Guide
No One Ever Said Reading Google Analytics Was Easy! How the heck do I read the results? How do I apply this information to my business? Maybe you’re like other business owners and know about this great tool, but have no idea how to interpret the information you receive, or find it overwhelming and confusing. Well, today is your lucky day, because I’m going to try to make it as easy as possible for you to get some use out of Google Analytics and discover the goldmine it is to your online marketing. But, before we can learn how to … Read More
One Easy Thing You Can Do to Improve SEO
There’s so much talk about SEO (Search Engine Optimization) going around, it’s impossible to keep up. Chances are, if you’re a busy entrepreneur or small business owner, you have no time to waste learning the SEO tricks of the moment. You just want to improve SEO so your site has better search results, right? When I was learning SEO, there was one thing I learned to improve SEO that made it instantly click for me. Are you ready to learn it too? I promise, once you see how simple it is to make some very basic changes to your pages, … Read More
Should You Outsource Social Media?
“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why. The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services, doesn’t mean those are the only options out there. There are … Read More
Five Essential Website & Blog Maintenance Tasks
There’s a mentality among some website owners that you can Set it and Forget It (a la Ron Popeil). I ask clients on my website project questionnaire what level of updates and maintenance they expect to do on their site and the overwhelming majority answer something to the effect of – “very little” or “never”. That’s no good. Websites are a little like cars in that they need maintenance and upkeep. Here are 5 essential website maintenance things you must do to keep your site working well and prevent future break-downs. Keep in mind that each of these items could … Read More
Do You Know How To Google?
I can now become a Google Search Master! This infographic from HackCollege, which I found on Mashable today, shows how only 25% of students today know how to use Google correctly. While reading this, I thought, “What happened?” I remember back in my day of technology education (now, this will makes some of you Millennials’ jaws drop, but will send some of you baby-boomers into rants about how you walked to school up-hill both ways) we learned how to use Boolean Search on Infoseek. So what’s the problem of today’s generation? I won’t attempt to know the answer, but will … Read More
Has SEO has changed forever? Meet Panda.
Image: Michael Elliott / FreeDigitalPhotos.net If you own a website, hopefully, at minimum, you’ve thought about SEO, or search engine optimization. With Google’s latest search engine update called, Panda, the rules of SEO have changed. In my opinion as a designer, it’s a change that brings a huge sigh of relief, because it more closely resembles the way I’ve been evaluating websites for years. But to the rest of you, it probably brings some anxiety and frustration because some of the things you thought you knew about SEO may have changed, leaving you even more uncertain how to get your … Read More
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