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Who Your Logo is Really For
Have you created an official logo for your business? If so, yay, great for you! If not, it’s time to seriously think about one. I’ll be completely honest with you – I’m not a fan of DIY logos. So many people pay too little attention to their logos and try to get one the cheapest way possible. If your business is new and you don’t have the cash, I can understand being budget-conscious and taking some shortcuts, but really consider the importance of a logo and where its priority ranks next to the rest of your expenses. Lots of business … Read More
How to Work With a Designer
You’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated. To achieve the best results in your marketing, a relationship with a creative professional should be collaborative. It’s amazing how much better the … Read More
Should You Outsource Social Media?
“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why. The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services, doesn’t mean those are the only options out there. There are … Read More
Top 7 Frequently Asked Questions about Facebook Timeline for Pages
Facebook’s newly launched Timeline for Pages caught most everyone off-guard. News had been traveling that Timeline for Pages was coming, and it was expected to be announced at the Facebook Marketing Conference (fMC) held in New York on February 29. Much to most of the world’s surprise, we woke up Februray 29 to Timeline already released an available to preview on our Pages. AHH! You’re probably hearing all of the buzz about Timeline for Pages, but aren’t quite sure how to sort it all out. Don’t worry, I’m going to help you figure out how this major change impacts your … Read More
Why Chris Brogan Told Me To Make My Website Mobile
Update: May 30, 2012. Since this post was originally written, I’ve completely redesigned this site to a Responsive Design. Responsive is a new design method that dynamically resizes the webpage to adapt to the device it’s being viewed on. This is something that must be created by a web professional, so for a quick and simple solution, I still recommend WP Touch. A couple of weeks ago, I was listening to a webinar featuring Chris Brogan. Among other hot topics in business marketing, he spoke about the importance of making your website mobile. Not only did he talk about the … Read More
Homepage 5 Point Checklist
I’ve been reviewing a lot of websites lately. Whatever industry your business is in, there are some common things that every website should contain in order to be effective in converting visitors into customers. Does your website contain each of the items on this 5 point checklist? If not, you could be leaving some serious money on the table because people just aren’t enticed to further engage with you and your business. Let’s face it, we’ve surpassed the point in time when a business website is optional. Given that this is such an important tool for your company, shouldn’t you … Read More
How Much of My Business Website Can I Do Myself?
You own your own business; you’re fearless. There’s a world of success and wealth in your future. You can accomplish anything; you should be able to make your own website, right? How much of my business website can I do myself? Ah…the million dollar question. I get asked this question so often, it makes my head spin. Like the answer to so many things people ask me, the answer is it depends. It depends on your answers to a few questions… How much time do you have and what is your time worth? How much do you know about website … Read More
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