Google Archives - Vision & Flight Integrated Marketing (Formerly Ekcetera)

What are the Best Social Networking Sites for Businesses?

Everyone’s raving about Pinterest, Google+ and the next best social network that we’ve never heard of. With so much buzz out there and every expert under the sun proclaiming the best social networking sites for businesses, it’s nearly impossible to know what to do. It’s important to remember that the best social networking site for…

A Super-Duper Easy Google Analytics Guide

No One Ever Said Reading Google Analytics Was Easy! How the heck do I read the results? How do I apply this information to my business? Maybe you’re like other business owners and know about this great tool, but have no idea how to interpret the information you receive, or find it overwhelming and confusing.…

One Easy Thing You Can Do to Improve SEO

There’s so much talk about SEO (Search Engine Optimization) going around, it’s impossible to keep up. Chances are, if you’re a busy entrepreneur or small business owner, you have no time to waste learning the SEO tricks of the moment. You just want to improve SEO so your site has better search results, right? When…

Should You Outsource Social Media?

“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why. The first thing I want…

Five Essential Website & Blog Maintenance Tasks

There’s a mentality among some website owners that you can Set it and Forget It (a la Ron Popeil). I ask clients on my website project questionnaire what level of updates and maintenance they expect to do on their site and the overwhelming majority answer something to the effect of – “very little” or “never”.…

Do You Know How To Google?

I can now become a Google Search Master! This infographic from HackCollege, which I found on Mashable today, shows how only 25% of students today know how to use Google correctly. While reading this, I thought, “What happened?” I remember back in my day of technology education (now, this will makes some of you Millennials’…

Has SEO has changed forever? Meet Panda.

Image: Michael Elliott / FreeDigitalPhotos.net If you own a website, hopefully, at minimum, you’ve thought about SEO, or search engine optimization. With Google’s latest search engine update called, Panda, the rules of SEO have changed. In my opinion as a designer, it’s a change that brings a huge sigh of relief, because it more closely…