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akismet-featuredOne of the most frequent questions we get from clients about their WordPress websites is How do I get rid of the Spam in my WordPress Comments? Many people think their only option is to turn off commenting on their posts. Some even make the mistake of accidentally approving a spam comment in their blog and before they know it, they’re getting hundreds of spam comments a day. They’ve been whitelisted as a spam-friendly site and become a major target for spam bots.

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Did you know your website may be acting more like a boomerang and less like a strong magnet, attracting customers to your business? Imagine someone coming to your site and seeing a wonderful post you’ve written on your top 10 favorite resources for your industry. Each item contains a link to the site. Or, maybe you have all your social media icons running across the top of the page with huge arrows pointing to them.

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If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981.

How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera.

Not only is it good for search engine rankings (SEO) to include the name of your business in the URL, but it also makes it much easier to print your URL on your company stationery and make everything look clean and consistent.

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Everyone’s raving about Pinterest, Google+ and the next best social network that we’ve never heard of. With so much buzz out there and every expert under the sun proclaiming the best social networking sites for businesses, it’s nearly impossible to know what to do. It’s important to remember that the best social networking site for businesses vary and what works for one business, may not work for another. I believe that it’s important to choose what works for you and your business.

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No One Ever Said Reading Google Analytics Was Easy!

How the heck do I read the results? How do I apply this information to my business? 

Maybe you’re like other business owners and know about this great tool, but have no idea how to interpret the information you receive, or find it overwhelming and confusing. Well, today is your lucky day, because I’m going to try to make it as easy as possible for you to get some use out of Google Analytics and discover the goldmine it is to your online marketing. 

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There’s so much talk about SEO (Search Engine Optimization) going around, it’s impossible to keep up. Chances are, if you’re a busy entrepreneur or small business owner, you have no time to waste learning the SEO tricks of the moment. You just want to improve SEO so your site has better search results, right?

When I was learning SEO, there was one thing I learned to improve SEO that made it instantly click for me.

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You’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated.

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Should I outsource social media?“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why.

The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services,

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Facebook's Timeline Cover ImageFacebook’s newly launched Timeline for Pages caught most everyone off-guard. News had been traveling that Timeline for Pages was coming, and it was expected to be announced at the Facebook Marketing Conference (fMC) held in New York on February 29. Much to most of the world’s surprise, we woke up Februray 29 to Timeline already released an available to preview on our Pages. AHH!

You’re probably hearing all of the buzz about Timeline for Pages,

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