The Dakota Pediatrics Clinic is a small, private practice that takes the time to get to know their patients. It was important its logo reflect the personal attention the practitioners give to their clients “From the Roots, Up”. The soft color palette and playful illustrations give a sense of that personal touch.

Author: Kelly Garrett

Kelly is a connoisseur of all things marketing, tech, and design. As someone who fluidly transitions between the creative aspects of design and the technical requirements of online marketing, she’s able to solve complex puzzles to achieve a polished, cohesive look, strategy, and execution through her boutique agency, Ekcetera Design & Marketing's services.