Getting started with marketing can be one of the most difficult things to do when trying to grow your business. If you’re stuck, there are some simple ways you can overcome paralysis and devise a plan that will work for your business.
The biggest key to success with your marketing is consistency. Whatever it is that you choose to do, choose one thing and stick with it.
Hi. I’m Kelly at Ekcetera Design and Marketing, helping you make your business stylish and smart. A common thing that I hear from business owners when it comes to their online marketing – whether it’s social media, their website, or their email marketing – is that they just don’t know where to start.
[00:00:30] No matter what type of marketing you’re doing, I always say that the first thing you have to do is set a goal. You need to know what you’re trying to accomplish with your marketing.
Let’s take the example of a new product you’re trying to launch. That product could be a widget, for example. You’re trying to sell a widget and you know that to sell your widget, you have to build awareness of it. You have to have a certain number of people find out about the product, and then go through a certain conversion [00:01:00] process to end up finally buying the product. Once you have a clear picture of the steps people are going to go through to accomplish your goal – which is to purchase the product – then you just need to break down that goal into all the various tasks you need to do to get you there.
Once you start doing that, it will become more and more clear where the weak areas are that you need to fill in, and where you can go to start. When you’re first thinking about it, there are so [00:01:30] many things out there that you can do. You might be thinking, “I don’t even know where to start. What’s the first thing I do? I see different things I could try, but I don’t know which one to do.”
By breaking the goal down into tasks, you’re going to know what steps you have to take and in what order. That will give you some ideas on where you can research and find out the pieces of information you don’t have – or the things you’re missing that you might need to hire someone to do, or the things that you can do inside your [00:02:00] business by yourself.
Once you’ve identified all the tasks you have to do to reach your goal, you’re going to start coming upon your own self doubt and your own mindset problems. That happens to everybody. The best thing you can do is stop second-guessing yourself. Just dive in and start doing something. As soon as you have just a little piece of your brain that says, “Wait a second. Maybe this…, maybe that…, or think about this before you do that,” try as best you can to push that aside [00:02:30] or ask someone to talk you down, or try and find a way to ignore those things that come to mind because everybody has those problems.
As soon as we start second-guessing ourselves, that’s when we lose sight of our goal and what we’re working towards, and we lose sight of that clear path that’s going to get us there, especially when it comes to marketing.
There’s so much noise and there’s so many people telling you how to do different things. Sometimes it’s best to just not pay attention [00:03:00] to all the noise and get somebody who can work directly with you and help walk you through step by step and check all of your assumptions. Try and block out as much extra noise as possible and only reach out for help when there’s something you feel stuck on. All along the way, be sure to think critically. Leave negative thoughts behind and take away all those things that prevent you from taking action steps in your marketing plan.
The biggest key to success with your [00:03:30] marketing is consistency. Whatever it is that you choose to do, choose one thing and stick with it and be sure to do it regularly. Whether that is posting on social media or sending an email out to your people, or sending videos – whatever it is – you need to get in front of people multiple times before they’re going to start to recognize you and want to buy from you. As you’re working towards your goals with marketing, be sure to measure your results along the way and don’t measure [00:04:00] only the result – as in the number of sales that you get – because you may not get a sale for a while, so you have to be able to pick apart what it is that you’re doing and find the weak points in your path to your goal.
If you aren’t getting sales and you’re wondering, “What’s happening?” be sure that you’re measuring other things. Measure the number of people that are signing up for your free offer, measure the number of people that are opening, measure the number of people that are getting your Facebook posts or your social media, measure [00:04:30] different things along the path of a customer’s journey to purchase your product because that’s going to tell you where your weak points are. That’s going to tell you something you can do better to make the process for them smooth, so you do have people following along your path and purchasing from you eventually.
Naturally, not everybody that starts at the very beginning of the sales journey with you is going to buy. It’s best to see at what points people are dropping [00:05:00] off of that journey and see if there are things at those points you can do to strengthen your marketing message and connect with them better, so that they actually end up buying from you.
Those are things you can do to help determine where to start. When you’re feeling overwhelmed with marketing your business and you just don’t know where to go, don’t forget to look at the goal – look at what it is that you’re trying to accomplish and work backwards from there. What steps do you need to do to accomplish your goal? [00:05:30] Then don’t forget to measure along the way. Set points as people are going through that process of eventually purchasing from you. Where do you have holes and where do you have gaps that you can make stronger and help move people along that path continually towards buying from you?
I hope that helps. I would love to know your ideas and your thoughts. If you have questions, don’t hesitate to leave them in the comments below. I’d love to have a discussion about it. If there’s anyone else you know that might [00:06:00] benefit from a little help on feeling overwhelmed with their marketing, please share the video with them. I hope to see you again in a future video. Thanks for watching.