We’re all familiar with changing the oil on our car, right? It’s a necessary part of owning a car. Most of us wouldn’t dream of going for extended periods of time running on old, dirty oil, or with a filter that needed changing ages ago. So why isn’t the same true of your website? Granted, most websites don’t cost the same amount of money as a shiny new BMW, but if your website is the backbone of your business marketing (as most are),

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No One Ever Said Reading Google Analytics Was Easy!

How the heck do I read the results? How do I apply this information to my business? 

Maybe you’re like other business owners and know about this great tool, but have no idea how to interpret the information you receive, or find it overwhelming and confusing. Well, today is your lucky day, because I’m going to try to make it as easy as possible for you to get some use out of Google Analytics and discover the goldmine it is to your online marketing. 

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There’s so much talk about SEO (Search Engine Optimization) going around, it’s impossible to keep up. Chances are, if you’re a busy entrepreneur or small business owner, you have no time to waste learning the SEO tricks of the moment. You just want to improve SEO so your site has better search results, right?

When I was learning SEO, there was one thing I learned to improve SEO that made it instantly click for me.

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Update: May 30, 2012. Since this post was originally written, I’ve completely redesigned this site to a Responsive Design. Responsive is a new design method that dynamically resizes the webpage to adapt to the device it’s being viewed on. This is something that must be created by a web professional, so for a quick and simple solution, I still recommend WP Touch.

A couple of weeks ago, I was listening to a webinar featuring Chris Brogan.

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Image: Michael Elliott / FreeDigitalPhotos.net

If you own a website, hopefully, at minimum, you’ve thought about SEO, or search engine optimization. With Google’s latest search engine update called, Panda, the rules of SEO have changed. In my opinion as a designer, it’s a change that brings a huge sigh of relief, because it more closely resembles the way I’ve been evaluating websites for years. But to the rest of you,

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