We’re all familiar with changing the oil on our car, right? It’s a necessary part of owning a car. Most of us wouldn’t dream of going for extended periods of time running on old, dirty oil, or with a filter that needed changing ages ago. So why isn’t the same true of your website? Granted, most websites don’t cost the same amount of money as a shiny new BMW, but if your website is the backbone of your business marketing (as most are),
“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why.
The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services,