[PODCAST INTERVIEW] Managing the Tech and Design Strategy of Marketing
Kelly was interviewed on the latest episode of From Stuck to Unstoppable with Jenn from LearnSavvy. It can be overwhelming for many business owners to deal not only with creating a marketing strategy, but also determining what technology to use, how to design a look, and tie everything together. Kelly and the team at…Read More
Tips & Tools for Automating Your Social Media
One supposed reason NOT to be on social media often stems from the fear of the time suck. I waste so much time on Facebook. I can’t use it for my business or I’ll never get anything done. I hear you. It can be a black hole. You log in just to post an update and…Read More
How the Facebook Algorithm Works In Plain English
Every year, Facebook holds a gathering of web developers, marketers, and others to show how things work and inform them of what’s new and upcoming. They never fail to offer some extremely valuable information for those trying to demystify the social platform. This year was no exception. F8 2015 was all about answering some of…Read More
Are You Taking Advantage Of Your Facebook Page Username?
If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981. How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera. Not only is it good for search engine rankings (SEO) to include…Read More
What are the Best Social Networking Sites for Businesses?
Everyone’s raving about Pinterest, Google+ and the next best social network that we’ve never heard of. With so much buzz out there and every expert under the sun proclaiming the best social networking sites for businesses, it’s nearly impossible to know what to do. It’s important to remember that the best social networking site for…Read More
Should You Outsource Social Media?
“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why. The first thing I want…Read More
Top 7 Frequently Asked Questions about Facebook Timeline for Pages
Facebook’s newly launched Timeline for Pages caught most everyone off-guard. News had been traveling that Timeline for Pages was coming, and it was expected to be announced at the Facebook Marketing Conference (fMC) held in New York on February 29. Much to most of the world’s surprise, we woke up Februray 29 to Timeline already…Read More
A Tour of the New Facebook Timeline Feature
For this week’s post, I decided to give you a little tour around Facebook’s new Timeline feature. I’ve heard a lot of comments about Timeline, both good and bad. Personally, I think it’s a fabulous update – one that we won’t really see the true value in for several years to come. Just think about…Read More
Social Media Planning Calendar Template | Social Media Editorial Calendar
I’ve had several requests for an example of the social media planning calendar I use. Some call this a social media editorial calendar. Because I love to see people get excited about planning their social media, I’m going to give you a copy of my template for free! It’s a Microsoft Excel document (.xls). If…Read More
8 Mistakes You’re Making With Your Facebook Business Page
You’ve been trying to boost business with a Facebook Page, but you haven’t seen results. I’ve got some bad news for ya: Facebook’s grouping of related content may end up hiding some of your posts. Combine that with general anxiety about social media, a touch of cynicism because you aren’t quite convinced this Social Media thing is here to…Read More