Are You Taking Advantage Of Your Facebook Page Username?

If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this:

How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like:

Not only is it good for search engine rankings (SEO) to include the name of your business in the URL, but it also makes it much easier to print your URL on your company stationery and make everything look clean and consistent.


If you don’t already have a custom URL set for your page, I’ll show you how:

click image to enlarge

Visit your page on Facebook. Click the “Admin Panel” button in the upper right-hand corner. When your panel drops down, click “Manage->Edit Page”. Way over on the left-hand side, click “Basic Information”. On that page, you can edit your URL by choosing a username in the Username section.

This username will appear after the forward slash (/) in the facebook URL. Be careful in choosing, because once you set your username/URL, it cannot be changed! 

A shorter username is better, and it should make sense to your users. If you have two or more words, you can separate them with a dash (-) instead of running them together, so it’s easier to read. While you’re at it, choose a username for your personal profile too.

Note: The same is true for personal profiles too. Just click the down arrow on the upper left hand side of the screen and select. “Account Settings”. Username is the second option down.

Now, you’ll have a much easier time sharing your page link with your fans!

Let’s share some Facebook Fan love and leave a link to your Facebook Page in the comments!


  1. Lisa Devereaux on August 16, 2012 at 8:06 pm

    Hi – my facebook page is the long But TheLAST Degree username is already taken. 🙁 Every time I put in a variation it also says it is not available… but the variations are. Any ideas?

    • Kelly Garrett on August 20, 2012 at 9:50 am

      Yes, I see what you mean. It’s removing the dashes and directing to TheLastDegree. Maybe think about adding your location or removing “The” and just have “LastDegree”. Or, add another descriptive word that gives a little more about what you do. Hope that helps!