If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981.

How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera.

Not only is it good for search engine rankings (SEO) to include the name of your business in the URL, but it also makes it much easier to print your URL on your company stationery and make everything look clean and consistent.

 

If you don’t already have a custom URL set for your page, I’ll show you how:

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Visit your page on Facebook. Click the “Admin Panel” button in the upper right-hand corner. When your panel drops down, click “Manage->Edit Page”. Way over on the left-hand side, click “Basic Information”. On that page, you can edit your URL by choosing a username in the Username section.

This username will appear after the forward slash (/) in the facebook URL. Be careful in choosing, because once you set your username/URL, it cannot be changed! 

A shorter username is better, and it should make sense to your users. If you have two or more words, you can separate them with a dash (-) instead of running them together, so it’s easier to read. While you’re at it, choose a username for your personal profile too.

Note: The same is true for personal profiles too. Just click the down arrow on the upper left hand side of the screen and select. “Account Settings”. Username is the second option down.

Now, you’ll have a much easier time sharing your page link with your fans!

Let’s share some Facebook Fan love and leave a link to your Facebook Page in the comments!

Author: Kelly Garrett

Kelly is a connoisseur of all things marketing, tech, and design. As someone who fluidly transitions between the creative aspects of design and the technical requirements of online marketing, she’s able to solve complex puzzles to achieve a polished, cohesive look, strategy, and execution through her boutique agency, Ekcetera Design & Marketing's services.