If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981. How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera. Not only is it good for search engine rankings (SEO) to include…

Read More

For this week’s post, I decided to give you a little tour around Facebook’s new Timeline feature. I’ve heard a lot of comments about Timeline, both good and bad. Personally, I think it’s a fabulous update – one that we won’t really see the true value in for several years to come. Just think about…

Read More

You’ve been trying to boost business with a Facebook Page, but you haven’t seen results. I’ve got some bad news for ya: Facebook’s grouping of related content may end up hiding some of your posts. Combine that with general anxiety about social media, a touch of cynicism because you aren’t quite convinced this Social Media thing is here to…

Read More