If you’ve ever copied and pasted your page’s URL that wasn’t customized, you’d see a long, ugly URL like this: http://www.facebook.com/pages/Page-Name-Here/12375483295013405981. How hideous is that? A custom URL takes that ugly, long string of numbers and turns it into a beautiful, short URL like: http://www.facebook.com/ekcetera. Not only is it good for search engine rankings (SEO) to include…

Read More

No One Ever Said Reading Google Analytics Was Easy! How the heck do I read the results? How do I apply this information to my business?  Maybe you’re like other business owners and know about this great tool, but have no idea how to interpret the information you receive, or find it overwhelming and confusing.…

Read More

There’s so much talk about SEO (Search Engine Optimization) going around, it’s impossible to keep up. Chances are, if you’re a busy entrepreneur or small business owner, you have no time to waste learning the SEO tricks of the moment. You just want to improve SEO so your site has better search results, right? When…

Read More

There’s a mentality among some website owners that you can Set it and Forget It (a la Ron Popeil). I ask clients on my website project questionnaire what level of updates and maintenance they expect to do on their site and the overwhelming majority answer something to the effect of – “very little” or “never”.…

Read More

Image: Michael Elliott / FreeDigitalPhotos.net If you own a website, hopefully, at minimum, you’ve thought about SEO, or search engine optimization. With Google’s latest search engine update called, Panda, the rules of SEO have changed. In my opinion as a designer, it’s a change that brings a huge sigh of relief, because it more closely…

Read More